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 Femina Lingerie started in January 2006 providing Scandinavian high quality lingerie but to a fraction of price!
Today the company has changed trading name to Underwear of Sweden as we have expanded with two more product lines, men’s underwear Max for Men and kids clothes Max for Kids (infants to 6 years).
Underwear of Sweden stands for affordable everyday luxury, inspired by orginal Scandinavian design principles.
The Underwear of Sweden brand prides itself on making women feel special with their luxurious fabrics and impeccable fit.
Tired of seeing beautiful lingerie at inaccessible prices, designer Helene Pilhage set out to design underwear that retained the extravagance of other brands but without the hefty price tag - creating underwear that is appropriate for both young and older women - there is something for everyone!
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